The Key Difference Between a Struggling Web Agency and a Surging Web Agency
And a single statement that can transform your business from the ground up.
In business, there are a number of things that separate the power players from the paupers. But perhaps none as pervasive as the difference between building something for YOU versus building something for your client/customer.
If you fail to make something your client is excited to buy, your business forays will be met with endless struggle and sleepiness nights. You’ll wonder why others are so successful doing “the same thing” you are.
I submit to you they may selling the same product or service as you, but they are not doing the same thing. What they are doing is working and what you’re doing isn’t, that’s how I know.
So the question: What is it that others are doing, that I am NOT doing, that accounts for this?
Today’s issue will reveal the likely answer.
Disclaimer: Of course every situation is a little different, so there’s a small chance the difference is bigger or different than what I am about to share. But the odds are this is exactly what you’re dealing with.
Here’s the issue:
You’ve not yet found product-market fit.
This terminology may be new to you, so let me give you a definition:
Product-market fit describes the state when your market consistently recognizes your product (or service) as the ideal solution to their problem, effectively alleviating their associated pain, as evidenced by strong demand, usage, and satisfaction.
A problem with this concept, though, is difficulty reverse-engineering it. After all, if everyone could do it, everyone would do it.
I’d like to provide you with a framework to help determine this for your business. If the essence of your go-to-market strategy right now is, “I sell websites, and since business owners need websites, they should get me to build one for them”...you are going to dismally fail.
If you instead think critically about the factors that go into product-market fit and execute a strategy to accomplish this, your chances of success are dramatically higher.
The Framework to Achieve Product-Market Fit
If I were asked to help a small business get started, expected for it to become successful, and allowed to give the owner just ONE chess piece to work with, it would be this: